Beautiful Law

Thomas Edison’s First Law of Thermodynamics states that energy cannot be created or destroyed, it can only be transformed from one state to another. This simple and profound equation served as the inspiration behind “Beautiful Law”, a film released by General Electric to kick of the conglomerates next chapter as three separate operations (healthcare, aerospace, and energy).

Through visual cues and poetic storytelling, the aspirational film recognizes the energy that has propelled the company’s 132 year legacy while boldly embracing the next generation of GE innovators.