Vanilla

To launch Ray-Ban Stories, a new collection of smart eyewear, we invited people to see the world through the eyes of record-breaking, Grammy & BET Award Winning, Nigerian artist Burna Boy.

With over 14 million views on YouTube, the “Vanilla” music video invited viewers to step into Burna Boy’s first-person POV perspective, along with a cast of influencers to illustrate the instant and effortless Capture, Share, and Listen capabilities of the glasses.

Client: Meta & Ray-Ban
Agency: BBDO New York
Production Company: Prettybird
Director: Bradley & Pablo
Mexico Production Company: The Lift
Editorial: Final Cut
Visual Effects: Significant Others
Audio House: Machine
Music: “Vanilla” by Burna Boy

One Show (Finalist: Branded Entertainment / Music Video; Finalist: Branded Entertainment / Partnerships; Shortlist: Social Media / Influencer - Single Channel; Shortlist: Social Media / Craft - Use of Visuals) — Webby’s (Shortlist: Branded Entertainment; Shortlist: Best Use of Stories; Shortlist: Experimental & Innovation; Honoree: Best Influencer Endorsements) — ADC (Shortlist: Interactive / Social Media - Streaming Media; Shortlist: Interactive / Social Media - Campaign)

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